I was sent a sample of the new 007 Seven fragrance to sample and provide my opinions on, other than the cool bottle and interesting spray mechanism the product itself is rather generic.

Men’s aftershave and fragrances do tend to be strong and overpowering and this at least holds back to be a more sophisticated and subtle scent but still have the usual and fairly generic male fragrance scent where you would expect a fragrance suitable for james bond to stand out and be bold.

Being a spy who is often approached and gets all of the ladies in the films you would want a unique scent perhaps more fitting to the theme, with 007 being famed for martini’s, money and cars I would expect a scent that is reminiscent of these or perhaps some of the exotic locations that bond visits in various guises. Obviously not knowing the upcoming film in depth I cannot say if it fits spectre or even attempts to, but as a fragrance for men for me it is a little generic.

Perhaps they decided to play it safe in order to appeal to the most people, with a familiar scent that wouldn’t scare people from trying it, but that isn’t bond. Bond is never one to play it safe, he always takes the risks and comes out on top and that is what I think the fragrance with his name should do.

So all in all the fragrance is pleasant enough to use, but nobody would ever smell it on you and know it was 007 seven, it could be any fragrance to someone smelling it, and as a result makes itself replaceable in purchase for any other mens fragrance in my personal opinion.