Amongst the latest companies to take the piss. Rather than raise thier prices they decide its perfectly fine to shrink the product, making what you eat for cereal even less unless you wanna take on 3 bix’s for cereal.

Why is it that companies seem to think that its perfectly acceptable to do this? Usually wheatabix is a nice occasional treat as a change of cereal from branflakes, but now with the tiny kiddie sized portions I think Ill be avoiding them from now on.

In my opinion if youre such a good company you wouldnt need to hide a price hike by shrinking your products; just put the price up people who like the product would be fine with that, dont be sneaky and make people not trust you.