Danone danio: The not so yogurty yogurt

After recieving some coupons to try the new danio range of yogurts from danone I decided to get a variety of the six flavours on offer in order to provide a true sample of the range and give a fair review as one flavour could have been better or worse than the others available.

I selected the cherry, raspberry and strawberry flavours of the yogurt from the store and immediately ate one storing the rest in the fridge for consumption at a later date.

The first flavour I tried was the raspberry, saving the others for later as I believed these would be the best of the bunch, opening the product I descovered that the yoghurt contained within was very stiff and set in peaks which resembled a crown around the yogurt which would denote the luxury you would expect from paying 85p for a 160g pot, however what was contained within I cannot myself consider a yogurt, it did not contain the characteristics expected from such a product of being creamy and satisfying on the tongue, instead what was provided was a very dry tasteless unsatisfying mouthful of bland.

Beneath the “yogurt” was a thin layer of compote which again was very dry and unsatisfying, throughout all of the flavours I tried none of the products met the criteria neccissary to be considered yogurt to me and left me dissappointed and unwilling to purchase any more of the products, even at a reduced price. Another thing worth mentioning is that the other two pots of yogurt did not remain “set” and instead the “yogurt” layer had began to break down and air holes had blown throughout the product and looked very unnappatising upon opening, even mixing the products thoroughly with the compote they remained dry and relatively flavourless as the compote itself lacked in flavour other than the sugary sweetness of the jam and was definately lost amongst the protien bland contained above it.

Does this fit in with the danone brand? Maybe would be the answer to that, with thier outset of bifidus whatever it is these days (digestivum, regularis etc I’m sure its constantly changing but essentially the same “good” bacteria) and adding a high protien yogurt is another “health” product, but it does not taste great or fit the satisfaction you would want from a yogurt snack, but for those who want a protien boost it would contain that and probably taste nicer than a protien shake or however else they suppliment it, and for that price maybe it matches so it does have a niche market which it is appealing to

Unfortunately the product itself does not match for me and does not in my personal opinion match for the general public for what a yogurt should be, maybe it could sell well in places like GMC or be a staple in gyms for people who wish to bulk up on heavy protien products, but for every day joe (or indelacio) it just isn’t a fit and is over priced when you can get a satisfying creamy yogurt for a better price from any supermarket.

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